Case Study: The Bouqs Company achieves 45% higher peak‑holiday revenue and 64% more orders with Amperity

The Bouqs uses segmentation to increase total revenue on peak holiday by 45% and total orders by 64%

The Bouqs Company is an online floral retailer that delivers sustainably farmed, cut‑to‑order flowers via website and mobile app. Facing limited segmentation from their email provider and broad Facebook ad targeting, The Bouqs Company wanted smarter customer intelligence to personalize lifecycle messaging, reactivate churn risks, and target high‑value shoppers. They partnered with Amperity, using its customer analytics/Customer Data Platform and predictive models to improve segmentation and campaign targeting.

Amperity ran clustering and predictive analytics on The Bouqs Company’s transactional data to create VIP tiers, purchase‑preference segments, churn cohorts and price‑sensitivity profiles, which enabled personalized email, upsell treatments, and targeted Facebook ads (e.g., Valentine’s and Mother’s Day campaigns). The results were significant: Mother’s Day revenue rose over 45%, total orders increased 64%, drip campaigns drove a 20% revenue lift, unsubscribes fell 27%, and Facebook efforts saw a 22% conversion lift and 34% increase in revenue per customer — all delivered after implementing Amperity’s segmentation and targeting.

The Bouqs Company