Case Study: BECU achieves real-time member personalization with Amperity

Taking Customer Data to the Bank

BECU, the fourth-largest credit union in the U.S., partnered with Amperity to solve major data and marketing challenges caused by disconnected systems, outdated manual processes, and a lack of a centralized member view. With six business units operating separately and data delays of weeks to months, BECU struggled to deliver timely, personalized experiences across channels.

Amperity implemented a centralized member data foundation by unifying 37 data sources, stitching 297 million records into 4.1 million known members, and enriching a Member 360 with governed access and real-time insights. As a result, BECU saved 50+ hours per week on outbound execution, 25 hours weekly on email dashboard creation, automated 130 segments each month, and used 100 custom attributes to personalize experiences across web, app, email, and service touchpoints.

BECU

Brian Knollenberg

Senior Vice President of Marketing