Case Study: Catalyst Brands boosts ROAS and unified customer targeting with Amperity

SPARC Group - Customer Case Study

Catalyst Brands (formerly SPARC Group), the retail portfolio behind brands like Aéropostale, Brooks Brothers, Eddie Bauer, Forever 21, Lucky Brand, and Nautica, struggled to unify scattered customer data across multiple systems. This made it difficult to build first-party audiences at scale, identify high-value customers, and reduce the manual effort required to activate segments across media channels. Amperity helped address these challenges with a customer data platform and predictive CLV modeling.

Using Amperity, Catalyst Brands brought online and offline data together into a single customer view and built more sophisticated audiences based on engagement and transactional behavior. They could then automatically activate and refresh these audiences in platforms like Meta and Google, reducing manual work and improving acquisition and retention efforts. The result was a 5x lift in ROAS when using predicted CLV for segmentation, as Catalyst Brands focused paid media on their highest-value customers and reduced spend on low-potential shoppers.

SPARC Group

Karilyn Anderson

Group Vice President, Digital Marketing and CRM