Case Study: Servco achieves faster, customer-centric marketing results with Amperity

Servco boosts marketing results 140x faster with Amperity

Servco, a major automotive retailer and one of Hawaii's largest private companies, faced the challenge of not having an accurate or complete view of its customers due to data being siloed across different areas of its business. This made it difficult to measure marketing impact and provide a seamless customer experience. They partnered with Amperity and its customer data and identity platform to build a unified Customer 360.

Amperity provided the foundation for Servco to place the customer at the center of all operations. The solution enabled Servco to achieve significant results, including marketing segments delivered 140x faster, email open rates 220% above the industry average, click-through rates 255% above the industry average, and a 62% conversion rate on generated leads. Amperity empowered Servco to unlock powerful business insights and drive incremental revenue.

Servco