Case Study: Seattle Seahawks achieve more accurate fan identities and personalized experiences with Amperity

Seattle Seahawks uncover 5,000 new fans with Amperity

The Seattle Seahawks faced a challenge in understanding their highest-value fans because their fan identity was limited primarily to email addresses. This lack of data standardization prevented them from creating complete fan profiles, leading to low confidence in customer lifetime value (LTV) data and an inability to personalize experiences. Their reliance on manual data processing also resulted in redundant engineering tasks and slower response times. They turned to the vendor Amperity for a solution using its intelligent identity resolution.

Amperity implemented a single fan data ecosystem for the Seahawks, using its Intelligent ID Resolution to dramatically improve fan profile accuracy and data confidence. The solution included out-of-the-box data processing and a bi-directional integration with Snowflake. The results for the Seahawks were significant: a 61.5% deduplication rate across all records, the identification of 5,000 previously unknown fans, and the ability to automatically share updated fan data between systems in approximately three minutes.

Seattle Seahawks