Case Study: Leading Fashion & Apparel Retailer achieves 150% increase in engagement with Amperity Customer Data Platform

Retailer sees an average increase of 150% in engagement thanks to a holistic view of their customers

Leading Fashion & Apparel Retailer, a global fashion and fitness brand selling in 60 countries, struggled with fragmented customer data, segmentation, and connectivity that prevented omnichannel personalization and a single view of the customer. To solve this, they engaged Amperity and purchased Amperity’s Customer Data Management solution to accelerate customer-centric initiatives and create unified customer profiles.

Amperity consolidated 15+ disparate data sources into an Amperity Customer 360, enabling point-and-click segmentation, personalized communications, store-locator-driven partner traffic, and analytics across teams. The result: Amperity now powers nearly all digital personalization and delivered strong performance gains—16X more email clicks, a 2.4X email open rate (43% vs. 18%), a 150% average increase in paid social engagement, +260% paid search CTR, +49% lift in paid social conversion rate, and a +128% increase in ROAS.