Case Study: Planet Fitness accelerates customer data unification with Amperity

Planet Fitness - Customer Case Study

Planet Fitness, a large fitness brand, worked with Amperity to improve how its teams accessed and used customer data. Phil Rubins, a data engineer at Planet Fitness, had been moving away from a legacy enterprise data warehouse and using Amperity to build queries and segments, with access to the Customer 360 and a self-service beta for loading data, creating databases, and setting up new sources.

Amperity helped Planet Fitness unify customer data across multiple channels, making the platform the center of its data universe. The result was faster querying, greater autonomy for the data team, and support for projects like a next-gen Customer Profile and a Salesforce Marketing Cloud refactor using Amperity ID as the primary key. The case study does not provide quantified metrics, but it highlights meaningful gains in speed, flexibility, and data strategy execution.

Planet Fitness

Phil Rubins

Data Engineer