Case Study: Moët Hennessy USA achieves a 360-degree customer view and stronger marketing performance with Amperity

Moët Hennessy USA uses AI-powered identity resolution to build a rich view of its customers

Moët Hennessy USA, a wines and spirits company with more than 20 brands, faced fragmented customer data spread across 40+ disparate systems that left teams without a unified view and made auditing complex. To gain an accurate, cross‑brand understanding of customers, Moët Hennessy USA turned to Amperity, deploying the Amperity Customer Data Platform (powered by AWS) to ingest and centralize customer data.

Amperity used ML‑driven identity resolution and Amazon S3 storage to merge and deduplicate records into a single customer 360, making data accessible for personalization, analytics, and ad targeting. The Amperity solution resolved identities across dozens of sources, deduplicated online and offline data up to 93%, created 50+ segments, drove a +40% CTR for one brand’s targeted emails, delivered over $200K in annual savings from automation, and improved some daily operations by up to 20%.

Moët Hennessy USA

Annamarie Bermundo

Director, CRM and Analytics, Digital Center of Excellence