Case Study: Luxury Retailer boosts loyalty and segmentation with Amperity

Luxury Retailer Elevates Loyalty with AI-Powered Segmentation

Luxury Retailer, a globally renowned luxury brand, turned to Amperity when fragmented first-party data and multiple customer records made it difficult to build accurate profiles, personalize campaigns, and understand customer journeys across devices and life events. Their self-built tool left them with disconnected PII, limited reporting, and little ability to support predictive modeling.

Using Amperity’s customer data platform and Stitch process to unify customer, device, and household data into Unified Customer Profiles, the retailer empowered non-technical teams with predictive CLV and propensity models. Amperity helped improve segmentation performance by 439%, identify 16,000+ new purchasers, and save IT hundreds of hours each month previously spent on campaign data prep and querying.