Case Study: California Luxury Brand Company achieves 13% holiday revenue lift and 546% premium-segment revenue growth with Amperity

Luxury brand uses Amperity to launch personalized, omni-channel holiday campaigns based on longitudinal customer behaviors, increasing campaign revenue by 13%

California Luxury Brand Company, a high-end retailer, struggled with fragmented customer data spread across seven sources (eCommerce, loyalty, guest Wi‑Fi, clickstream, surveys, appointment and visitor logs), which made precise holiday targeting and personalization impossible. They engaged Amperity to unify raw data and create single, actionable customer profiles to support omni-channel, personalized campaigns.

Amperity ingested the brand’s native data, used machine learning identity resolution and a segment editor to produce 47 streaming micro-segments and feed recurring lists to their ESP, enabling 30+ new programmatic campaigns. The unified profiles and targeting drove a 13% lift in holiday campaign revenue year-over-year and a 546% revenue increase from a targeted premium member segment, while saving months of manual ETL and segmentation work.