Case Study: Lucky Brand uncovers 1.5M hidden customers and $192M in CLV with Amperity

Lucky Brand Uses Amperity to Build a Comprehensive View of the Customer and Drive Better Customer Insights in Weeks

Lucky Brand, an American denim retailer with over 250 stores and a growing eCommerce business, faced fragmented customer data that blocked personalization — 12.7 million records sat across four siloed sources. To build a unified customer view quickly, Lucky Brand engaged Amperity and its customer data platform to solve the data unification challenge.

Amperity ingested raw data without heavy transformation, used proprietary machine‑learning to match records, and was operational in weeks, enabling real‑time segmentation and downstream activation. The Amperity platform uncovered 1.5 million previously unknown customers and correctly attributed $192 million in customer lifetime value during a 12‑week POC, and Lucky Brand projects an $11 million ROI in year one from improved efficiency, new use cases, and enhanced personalization.

Lucky Brand

Michael Relich

Chief Operating Officer