Leading Hospitality Service Providing Company - Customer Case Study

A top hospitality brand embarked on an initiative to increase marketing ROI through more personalized email campaigns. Success hinged on the brand’s ability to build and activate complete customer profiles, unified from many disconnected sources. These sources included in-house and OTA bookings, clickstream data, loyalty database, mobile app usage, and credit card usage. Amperity created complete customer profiles and orchestrated detailed customer segments to the brand’s email service provider, fueling highly personalized campaigns. These email campaigns resulted in a 198% increase in conversion rate compared to the corresponding quarter the previous year.