Case Study: KUIU achieves a single source of truth for customer data with Amperity

KUIU - Customer Case Study

KUIU, an outdoor lifestyle brand, worked with Amperity to solve major customer data challenges. Before using Amperity, the team struggled to identify unique customers, track acquisition in real time, and connect customer behavior across many IDs, which made it difficult to personalize marketing and make data-driven decisions.

With Amperity’s customer data platform, KUIU created a single source of truth by unifying customer, transactional, email, loyalty, and analytics data. Amperity helped the team identify critical journey milestones, improve email cadence, measure LTV and acquisition costs, and inform merchandising and promotional decisions; the customer also reported that email became the main marketing driver, list size tripled, and every dollar from email generated an additional 80 cents through other channels.

KUIU

Christy Ansari

Chief Sales and Planning Officer