Case Study: Seattle Sounders FC achieves unified fan profiles and higher marketing ROI with Amperity

How the Sounders used Amperity to better connect with their fans

Seattle Sounders FC needed to make the off‑field fan experience as meaningful as a match-day, but their customer data was siloed across ticketing, CRM, email personalization and other systems, making it slow and difficult to build unified profiles and segments. To solve this, the Sounders engaged Amperity, using its machine‑learning, cloud‑scale customer data platform for identity resolution and unified customer profiles while respecting fan privacy.

Amperity integrated data from SeatGeek, TicketMaster, ExactTarget, the league CRM and files without lengthy ETL, deduplicated records, refreshed profiles daily, and gave marketers and analysts direct access to build segments in minutes instead of days. With Amperity the Sounders reduced duplicate emails, orchestrated precise Facebook audiences and personalized email campaigns, and saw top ROAS of 24:1–34:1, a 22% increase in email open rates, a 29% increase in click‑through rate, and an 80% year‑over‑year lift in season ticket program conversions.

Seattle Sounders FC

Ryan Gustafson

Vice President Strategy and Development