Case Study: Seattle Seahawks reach 10–20% more fans with Amperity

How the Seattle Seahawks Use Unified Fan Data to Reach More Fans

The Seattle Seahawks faced a challenge with fragmented fan data, which made connecting ticketing information with digital marketing, email, and other engagement data a slow and resource-intensive process. Their visibility into high-value fans was limited by email-dependent identity and manual PII processing. To address this, they turned to the vendor Amperity and its identity resolution capabilities.

Amperity provided a solution that connected fan identities across all touchpoints to create trusted fan context. This resulted in the Seahawks reaching 10–20% more fans on game day and uncovering 5,000 previously unknown fans. With a 61.5% deduplication rate across all records and data that could be shared with Snowflake in minutes, Amperity enabled more accurate profiles for intentional messaging and stronger fan engagement.

Seattle Seahawks