Case Study: New Look achieves a unified customer view across retail and online with Amperity

How New Look Uses Trusted Customer Data to Understand One Customer Across Retail and Online

New Look, a retailer, faced the challenge of gaining a clear, one-to-one understanding of its customers across both retail and online channels. This lack of clarity made it difficult to comprehend the full customer journey, personalize marketing, and optimize product stocking. Their goal was to move beyond marketing and place trusted customer data at the center of broader business planning and strategy. To address this, they partnered with the vendor Amperity.

Using Amperity's customer data platform alongside Databricks, New Look connected customer data across all channels to create a single, trusted customer view. This solution provided the business with greater clarity into customer behavior, including returns drivers, and enabled more personalized engagement. As a result, Amperity helped New Look move toward a more data-driven business where customer insight now informs strategic planning, merchandising, and more targeted marketing campaigns.

New Look