Case Study: a top 10 North American telco cuts acquisition costs 68% with Amperity

How a Top 10 Telco Cut Acquisition Costs 68% with Amperity

A top 10 North American telco had abundant customer data but could not consistently access, trust, or act on it. This challenge meant marketers waited four to six weeks for new audience segments, which slowed down campaigns and led to missed opportunities. To address this, the company turned to the vendor Amperity and its Customer Context Platform.

Amperity provided a unified, self-service customer data foundation by ingesting data from 61 daily feeds and resolving customer identities with its Stitch product. This solution equipped marketing teams with direct access to data, reducing audience activation time from weeks to minutes. The results were significant: a more than 50% increase in paid media conversion and a 68% decrease in new-customer acquisition cost, saving $160 per customer acquired.