Case Study: a luxury brand achieves 227% higher customer spend with Amperity

How a Luxury Brand Increased Customer Spend 227% with Amperity

a luxury brand faced the challenge of not having a clear understanding of its customers due to fragmented data, which prevented effective omnichannel marketing and connecting campaigns to revenue. To solve this, the brand turned to Amperity and its Customer 360 product.

Amperity resolved 20.1 million records into 7.4 million unique customer profiles and built a Customer 360 with over 75 attributes. This allowed the brand to run personalized campaigns, which resulted in a 227% increase in annual spend and a 2.4x increase in store visits from targeted customers. Amperity also enabled the use of predicted customer lifetime value for direct mail, generating a 17% increase in revenue per customer.