Case Study: a global lifestyle retailer cuts data latency 86% with Amperity

How a Global Retailer Cut Data Latency 86% with Amperity

a global lifestyle retailer faced a significant challenge with its customer data, as only 50% was accessible and it suffered from a 7-10 day latency. This delay and inaccuracy prevented personalized marketing and kept the brand in a batch-and-blast communication mode. To address this, the retailer turned to Amperity and its Customer Context Platform.

Amperity created accurate customer profiles that were refreshed daily. The solution resolved over one million inaccurate profiles, separated almost 400,000 wrongly merged records, and reduced data latency by 86%. This provided the retailer with fresh data daily, corrected lifestyle classifications for a quarter of its customers, and enabled more than 100 customized attributes per profile for advanced analytics and personalization.