Case Study: a global resort brand achieves 30%+ campaign efficiency gains with Amperity

How a Global Resort Improved Campaign Efficiency by 30%+

The customer, a global resort brand, faced challenges with fragmented customer data across its various brands, channels, and systems. This disconnection made it difficult for teams to coordinate marketing campaigns and align their efforts with business reporting. To address this, they turned to the vendor Amperity and its identity resolution service.

Amperity's solution unified the resort's data into accurate customer profiles, creating a single source of truth. This allowed the company to activate coordinated campaigns from a central model. The results were significant: Amperity helped the resort improve campaign execution efficiency by over 30%, increase SMS, push, and in-app send volume by 100-200%, and automate 35 daily campaigns across 53 touchpoints.