Case Study: a casino chain achieves 98% faster guest data delivery with Amperity

How a Casino Chain Made Guest Data 98% Faster with Amperity

A casino chain faced the challenge of having 17 different customer-profile systems with no single source of truth. This made guest data unavailable for up to 72 hours after check-in, preventing the company from delivering timely, revenue-driving offers during a guest's stay. To address this, they partnered with the vendor Amperity and implemented its Customer 360 platform.

Amperity consolidated the casino's data from hotels, gaming, restaurants, and shows into one unified Customer 360 profile. This solution made enterprise data delivery 98% faster, reduced marketing production timelines by 95%, and cut customer-profile maintenance by 94%. With Amperity, the casino could now engage guests with personalized offers while they were still on the property and update marketing campaigns on the fly instead of waiting 20 days.