Case Study: Globally Renowned Luxury Brand achieves AI-powered segmentation and loyalty gains with Amperity

Globally Renowned Luxury Brand boosts segmentation 439% with Amperity

a globally renowned luxury brand faced challenges in using its fragmented first-party data to build personalized campaigns. With different records containing various pieces of personally identifiable information (PII) for each customer, they were unable to assemble complete customer journeys, which inhibited segmentation and predictive modeling. This limitation prevented them from achieving a customer-centric view of their business.

By implementing Amperity's customer data platform, the brand unified customer, device, and household data from over 20 sources to create comprehensive customer profiles. The solution from Amperity empowered non-technical teams to use lifetime value and propensity models, leading to a 439% improvement in segmentation results. This identified over 16,000 new purchasers and saved over 200 hours per month previously spent on data queries, enabling highly personalized campaigns that reduced churn and converted one-time buyers into repeat customers.