Case Study: First Hawaiian Bank quantifies marketing halo effects with Amperity

First Hawaiian Bank - Customer Case Study

First Hawaiian Bank, one of the oldest banks west of the Mississippi, needed a better way to unify siloed customer data and make it usable for marketing analytics, segmentation, and customer-centric decision-making. Using Amperity’s customer data platform, the bank aimed to replace slow, manual data wrangling with a stronger data foundation and faster access to customer information.

With Amperity, First Hawaiian Bank was able to build dashboards in Tableau, automate campaign reporting, and quantify the halo effect of banker and marketing outreach. The bank reported a 25% lift in additional accounts opened from tracking banking calls, giving teams a baseline to measure future campaigns and helping them better understand ROI on customer interactions.

First Hawaiian Bank

François Ascani

Assistant Vice President & Data Scientist