Case Study: First Hawaiian Bank achieves faster, more accurate paid media activation with Amperity

First Hawaiian Bank boosts match rates to >90% with Amperity

First Hawaiian Bank faced significant challenges in activating paid media campaigns due to long lead times and low data accuracy. Their previous process took 26 days to upload data and relied on outdated identifiers, resulting in poor match rates of 40-60%. They partnered with the vendor Amperity to develop a future-proofed identity strategy and increase the addressability of their first-party data.

Amperity co-developed a direct connector for The Trade Desk using Unified ID 2.0, which allowed the bank to swiftly activate highly targeted campaigns. This solution delivered exceptional results, including match rates over 90%, a 92% faster activation time, and a 94% increase in average audience addressability, making First Hawaiian Bank's marketing more agile and precise.

First Hawaiian Bank