Case Study: Leading Enterprise Retail Brand Company achieves Customer 360 in 10 weeks with Amperity (16X email clicks, 36% higher ROAS)

Enterprise Retail Brand Powers Customer 360 Initiative in Just 10 Weeks Using Amperity

Leading Enterprise Retail Brand Company faced fractured customer data across eCommerce, email, resellers, and in-store assessments that left marketers unable to target, segment, or personalize effectively. Needing speed and scale, the brand selected Amperity’s Customer Data Platform to unify siloed sources and build actionable customer profiles in a short timeframe.

Amperity ingested data via pre-built connectors, used ML-based identity resolution to create customer 360 profiles, and provided marketer-friendly segmentation and integrations for email and Facebook campaigns—delivered in just 10 weeks. The Amperity-powered programs drove measurable impact: 16× more clicks on email, a 2× higher-than-average open rate, and 36% higher ROAS on Facebook, while enabling deeper insights into high-value customers.