Case Study: a home goods retailer accelerates customer identity and activation with Amperity

Customer Story: Slalom

A home goods retailer faced the challenge of managing billions of customer interactions across complex, disparate in-store and online systems. They needed a unified customer view to improve marketing personalization, which required enhancing identity quality and moving data cleansing processes upstream. To solve this, they worked with the vendor Amperity to implement its Customer Data Platform.

Amperity, in partnership with Slalom, implemented a lift and shift approach to replace homegrown processes, delivering a new platform in under six months. The solution handled ID resolution, householding, and database creation by ingesting over 1.2 billion historical records. The results were significant: a 43% increase in consolidated and accurate profiles, 43 million new email addresses available for activation, and 74% of profiles enriched with IDs for personalization, giving the retailer much more confidence in its data.