Case Study: Chico's drives personalized email and SMS marketing with Amperity

Chico's - Customer Case Study

Chico’s, through Email and SMS Marketing Manager Alyssa Scanish, needed a faster, more accurate way to segment audiences and personalize messaging across email and SMS. Before Amperity, the team relied on a slow, outdated weekly process that involved multiple stakeholders and left room for human error, making it difficult to keep campaigns aligned with customer data and business goals.

Using Amperity’s customer data platform, Chico’s automated daily data pulls, built real-time audience segments, and connected data to Salesforce and Attentive to personalize content with purchase behavior, loyalty status, tier, and points balances. The shift saved hours of time, improved data freshness, and helped drive a 7% increase in open rates versus previous targeting efforts, while also supporting better traffic and revenue outcomes.

Chico's

Alyssa Scanish

Email and SMS Marketing Manager (WHBM)