Case Study: Brooks Sports achieves 260% paid search CTR lift and 128% return on ad spend with Amperity CDP on AWS

Brooks Running Improves Paid Search Click-Through Rate by 260% Using Amperity on AWS

Brooks Sports, an athletic apparel company focused on runners, struggled with siloed data and lacked a single source of truth to gain actionable customer insights and personalize experiences. To address this, Brooks Sports engaged Amperity and deployed Amperity’s Customer Data Platform (CDP) on AWS to centralize runner data across channels.

Amperity onboarded Brooks Sports within 90 days, unifying loyalty, email, e‑commerce and mobile data to enable cross‑channel analytics and personalized campaigns. The implementation delivered measurable impact: a 260% increase in paid search click‑through rate, +128% return on ad spend, 2.4x email open rates and a 150% rise in paid social engagement, while improving support resolution and overall runner experience.

Brooks Sports

Mark McKelvey

Vice President, Information Technology