Case Study: Brooks Sports achieves unified customer data and major marketing lift with Amperity

Brooks Running goes for gold with unified customer data

Brooks Sports, the performance running brand focused on inspiring runners, faced siloed customer data that prevented a single view of the runner and blocked personalization across marketing and service. To overcome slow, inaccurate insights and better place the runner at the center of their operations, Brooks Sports turned to Amperity and its customer data platform features, including AmpIQ, to unify and activate customer data.

Amperity ingested and unified Brooks Sports’ customer data, enabled point-and-click segmentation with AmpIQ, and integrated with Zendesk so service agents could access purchase history and preferences in real time. The Amperity-powered solution drove significant business impact: paid search click-through rates rose +260%, paid social engagement increased +150%, return on ad spend improved +128%, and email open rates grew 2.4x, delivering more personalized experiences and measurable growth.

Brooks Sports

Ryan Ngo

Director of Digital Marketing