Case Study: BECU achieves a 360-degree, data-driven customer journey and major time savings with Amperity

BECU creates 360-degree, data-driven customer journey with Amperity

BECU, a not‑for‑profit credit union headquartered in Washington, needed a 360-degree, data-driven view of members but was held back by legacy silos, manual data processing, and limited cross‑team visibility. To transform member engagement while meeting strict privacy and banking regulations, BECU piloted Amperity’s unified customer data solution (Amperity’s Enterprise CDP) to consolidate disparate data and create a single, accurate customer view.

Amperity stitched together previously siloed records into a dedicated, integrated database (with Azure, Salesforce, and Tableau), using AI to deliver an actionable Customer‑360 and a secure Sandbox for testing. The Amperity platform simplified CCPA and banking compliance, automated execution, kept insights up to date, and gave teams shared datasets for better decision‑making. Results included saving 25+ hours weekly on email dashboard reporting, 50+ hours per month on outbound marketing, running 130+ segments monthly, and faster, more personalized member engagement thanks to Amperity.

BECU

Brian Knollenberg

Senior Vice President of Marketing