Case Study: Servco achieves 62% increase in sales conversions with Amperity

Amperity Helps Global Automotive Leader Servco Boost Sales Conversions by 62 Percent

Servco, a global automotive leader operating more than 30 dealerships (including Toyota, Lexus, Subaru and others) and related businesses, faced fragmented customer data scattered across manufacturers, parts dealers, dealerships, and regional marketing networks. To gain a complete, omni-channel view of customers and improve marketing measurement and agility, Servco selected Amperity’s customer data platform (CDP).

Amperity ingested legacy data, used AI-driven ID resolution to create unified Customer 360 profiles, and integrated with Tableau on Microsoft Azure to democratize dashboards and accelerate segmentation. The solution enabled Servco to build segments 140× faster, lift email open rates by 36%+, click-through rates by 68%, and drive a 62% increase in sales conversions from leads—demonstrating Amperity’s clear impact on engagement and revenue.

Servco

Peter Dooher

SVP of Digital