Case Study: Leading Fast-Casual Dining Brand Company achieves 20% more identified guests and 50%+ conversion lift with Amperity

Amperity helps fast-casual dining brand unlock unknown audiences and serve up great guest experiences

Leading Fast-Casual Dining Brand Company, a global chain with 800+ restaurants, needed to engage all guests—not just loyalty members—and identify its most valuable customers to deliver standout, personalized experiences. Their customer data was fragmented across loyalty, point-of-sale, online orders, mobile, reservations, surveys, and credit-card swipes, leaving most in-restaurant guests effectively anonymous; they turned to Amperity and its Customer Data Management/Customer Data Platform to unify those sources and power customer activation.

Amperity used AI-driven identity resolution and predictive analytics to create a comprehensive Customer 360, build insight-driven personas, and enable point-and-click segmentation for personalized campaigns and lifecycle automation. As a result, Amperity helped the brand identify an incremental 20% of previously anonymous customers, drove more than a 50% incremental lift in conversions for loyalty sign-ups who hadn’t yet dined or ordered, and delivered a 50% lift from tiered average-order-value segmentation, with automated marketing streams now being built through Amperity.