Case Study: Leading North American Airline Company achieves $9.9M in projected ancillary upsell revenue with Amperity

Amperity helps brand upsell more by unifying customer data and fueling personalized, omni-channel marketing

Leading North American Airline Company faced thin margins and needed to grow ancillary sales—credit cards, loyalty memberships, and a new Premium Class product—by reaching customers with timely, personalized messages. The airline lacked unified, actionable customer data from reservation logs, airplane/seat data, clickstream, loyalty and credit‑card logs, so it engaged Amperity’s machine‑learning customer data platform to resolve identities and unify disparate sources.

Amperity ingested raw data, stitched complete customer profiles with ML, created dynamic segments, and pushed audiences to Facebook and Responsys for continuous omni‑channel campaigns. The program increased conversion and personalization, delivering projected top‑line impact of $9.9M+ in ancillary revenue (including $1M+ from new loyalty members and $3.4M+ from credit‑card upsells), 6.5M+ impressions for Premium Class upgrades and 1M targeted ancillary impressions, while enabling accurate identity resolution and real‑time segment updates.