Case Study: Fortune 500 brand achieves 186% higher ROAS and 34% lower CPC with Amperity

Amperity helps brand improve ROAS and CPC for Facebook ads

Fortune 500 Brand Company needed to improve ROAS for Facebook ads and reduce CPC for a key product. Historically they relied on Facebook pixel–based lookalike audiences, but partnered with Amperity to test a new lookalike approach using Amperity-sourced, high-value customer data for that product.

The brand built two concurrent lookalike models — a Facebook pixel-based model of past 30‑day purchasers and an Amperity-fueled model of all past year purchasers — and found the Amperity model drove 186% higher ROAS and 34% lower CPC than the pixel-based audience. As a result, Fortune 500 Brand Company plans to expand use of Amperity-sourced, cross-channel segments to fuel ongoing lookalike modeling.