Case Study: Fortune 500 Brand Company achieves 27% lower CPA and higher credit card approvals with Amperity

Amperity helps brand acquire more higher value customers by fueling precise lookalike and custom modeling for Facebook ad audiences

Fortune 500 Brand Company wanted to acquire more credit card holders through Facebook advertising but lacked the unified customer data needed for precise targeting. Amperity was engaged to provide its customer data platform and advanced machine‑learning identity resolution to ingest and unify raw data from credit card logs, loyalty, and e‑commerce so the brand could build actionable audiences.

Amperity probabilistically stitched siloed data into rich profiles, created micro‑segments of high‑propensity prospects, suppressed existing cardholders, and pushed those segments to Facebook for custom and lookalike audiences. The program drove measurable lift: 27% lower CPA, a 40% higher acceptance rate for approved accounts, and a 91% higher conversion rate for approved accounts.