Case Study: Leading North American Airline Company achieves 198% increase in conversion rate with Amperity

Amperity empowers airline to create delightful customer experiences by activating all their customer data

Leading North American Airline Company, a travel-industry pioneer focused on customer experience, needed to unify customer data from six disparate systems to deliver personalized, well-timed promotions for its loyalty program and mobile app. The airline engaged Amperity and its customer data platform to rapidly resolve identities and combine raw reservation, clickstream, loyalty, mobile, OTA, and credit-card data without a lengthy integration project.

Amperity used machine learning to probabilistically stitch terabytes of raw data into complete, actionable customer profiles, powering daily micro-segments and an omni-channel campaign to drive app downloads and loyalty enrollments; the Amperity dashboard enabled real-time tracking and optimization. The initiative produced a 198% increase in conversion rate, achieved 10x faster data unification versus prior efforts, and helped the airline win an industry award for innovative use of customer data.