Case Study: North American Airline achieves 198% conversion increase and 10x faster data unification with Amperity

Achieving Loyal Customers from OTA Data

North American Airline, a long-time travel industry innovator, wanted to drive long-term loyalty by increasing engagement with its loyalty program and mobile app but lacked a single, current view of customers. Faced with six disconnected data sources (reservation logs, clickstream, loyalty and mobile app data, OTA and credit card usage), the airline turned to Amperity to unify customer data and enable personalized, timely marketing.

Amperity ingested raw data from each system and used machine learning to probabilistically stitch terabytes of data into complete customer profiles, create daily micro‑segments, and power omni‑channel campaigns and a real‑time dashboard. The program—built on Amperity’s data platform—was operational in weeks (vs. eight months for a prior integration) and delivered measurable impact: a 198% increase in conversion rate, 10x faster data unification, accurate identity resolution, richer personalization/targeting, and an industry award for innovative use of customer data.