Case Study: Western Iowa Tech Community College refreshes its brand with Amperage Marketing & Fundraising

Western Iowa Tech Community College raises $4.2M with Amperage Marketing & Fundraising

Western Iowa Tech Community College, a comprehensive community college in Sioux City, faced a challenge at a brand crossroads as it sought to modernize its identity beyond its vocational-technical school origins. They enlisted Amperage Marketing & Fundraising for intensive brand research and strategy to inform a rebranding initiative.

Amperage conducted nearly 100 stakeholder interviews, held student focus groups, and facilitated a proprietary Creative Fusion session to develop a new brand platform. This platform informed a refreshed brand identity and a rollout plan. The successful rebranding effort by Amperage had a significant measurable impact, helping the college raise a total of $4.2 million over three years, exceeding its goal by $500,000 even during the 2020 pandemic.

Western Iowa Tech Community College