Case Study: Memorial Healthcare System achieves a powerful cancer center launch with Amperage Marketing & Fundraising

Memorial Healthcare System drives 476 million impressions with Amperage Marketing & Fundraising

Memorial Healthcare System, one of the nation's largest public healthcare systems, faced the challenge of marketing a new $125M cancer center. They trusted Amperage Marketing & Fundraising to develop a comprehensive marketing strategy to tell the brand story of the Memorial Cancer Institute and communicate its value to the community.

Amperage implemented a three-phased campaign built on research and storytelling, with the core messaging "When It’s Cancer, We Lead for You." The solution included a wide range of tactics from video production to digital and offline media. Amperage's work generated over 373 million total impressions and, when combined with other media, reached over 476 million, successfully highlighting the new center's community impact.

Memorial Healthcare System