Case Study: Kirkwood Community College drives enrollment and awareness with Amperage Marketing & Fundraising

Kirkwood Community College drives 17,876 form submissions with Amperage Marketing & Fundraising

Kirkwood Community College faced the challenge of standing out in the highly competitive higher education market to raise awareness and drive enrollment for the 2024-25 school year. To address this, they turned to Amperage Marketing & Fundraising for assistance with media strategy, planning, and buying.

Amperage implemented a multi-platform media strategy based on audience research, targeting potential students through social media, search ads, streaming TV, broadcast TV during major events, and other channels. This solution drove traffic to targeted landing pages and resulted in 17,876 form submissions. The campaign also significantly exceeded industry benchmarks for click-through rates on both search and Meta platforms. Amperage proved to be an effective partner in maximizing the college's ad spending.

Kirkwood Community College