Case Study: Iowa Primary Care Association boosts vaccine awareness with Amperage Marketing & Fundraising

Iowa Primary Care Association boosts Spanish ad CTR 365% with Amperage Marketing & Fundraising

The Iowa Primary Care Association faced the challenge of combating vaccine misinformation and uncertainty among vulnerable populations in their state. They engaged Amperage Marketing & Fundraising to develop a strategic campaign to promote credible vaccine information and help individuals locate providers.

Amperage implemented a full-suite marketing solution named "Donut Wait. Vaccinate," which included strategic planning, graphic design, animated video production, and multilingual media placement. The campaign achieved exceptional results, with Spanish and Vietnamese display ad click-through rates soaring to 365% and 242% above industry averages, respectively. Amperage successfully amplified vaccine awareness across Iowa's diverse communities.

Iowa Primary Care Association