Case Study: Grow Cedar Valley boosts brand awareness and clarity with Amperage Marketing & Fundraising

Grow Cedar Valley boosts key-statement agreement 13% with Amperage Marketing & Fundraising

Grow Cedar Valley, an alliance and chamber serving a five-county area in Iowa, faced a challenge of low brand strength and unclear positioning among its stakeholders. To address this, they partnered with Amperage Marketing & Fundraising for a strategic rebranding initiative.

Amperage executed a comprehensive rebrand, which included new research, a brand platform, a new name and identity, and a phased rollout plan. This effort resulted in a marked improvement across all brand perception metrics, including a 13% increase in key-statement agreement levels and a 16-point increase in their Net Promoter Score, demonstrating the new brand's strong resonance.

Grow Cedar Valley