Case Study: Dakota Wesleyan University boosts enrollment with Amperage Marketing & Fundraising

Dakota Wesleyan University drives 201 applications with Amperage Marketing & Fundraising

Dakota Wesleyan University faced the challenge of maintaining and increasing student enrollment following the COVID-19 pandemic. The university partnered with Amperage Marketing & Fundraising to execute a targeted digital media and email campaign aimed at driving prospective students to campus visit days.

Amperage implemented a multi-platform strategy using digital advertising on Snapchat, Google, and Connected TV, supported by a targeted email campaign. This solution drove 201 applications directly from the campaign, achieved a Google ad click-through rate 29.7% above the industry standard, and garnered 3,200 video views. The efforts by Amperage successfully helped the university work toward its enrollment goals.

Dakota Wesleyan University