Case Study: True Classic achieves accurate eCommerce analytics with Lifetimely by Amp

True Classic - Customer Case Study

True Classic, a menswear brand, faced challenges with manual and inaccurate reporting as they grew rapidly on Shopify. They struggled to perform accurate retention analysis that factored in variable costs and refunds, requiring their team to manually create Profit & Loss reports by pulling data from various platforms. They turned to Amp's Lifetimely for a solution.

Amp implemented its Lifetimely analytics platform to serve as True Classic's automated source of truth. The solution provided the entire team with customized daily reports and the ability to track actual contribution margin after all costs. As a result, True Classic now leverages Lifetimely as their complete BI reporting tool for all key eCommerce KPIs, providing accurate and comprehensive analytics for the fast-growing brand.

True Classic