Case Study: ImpreMedia achieves 160% higher Page RPM with AMP Project

ImpreMedia boosts Page RPM 160% with AMP Project

ImpreMedia, a digital publisher serving the Hispanic audience in the US, sought to grow its online audience and speed up its mobile experience while still increasing ad revenue. The AMP Project provided a solution to help them achieve these user experience improvements.

The AMP Project's implementation led to a 160% increase in page RPM on AMP compared to their mobile web and made pages load twice as fast. These outstanding results in a short period exceeded ImpreMedia's initial expectations for both speed and revenue.

ImpreMedia