Case Study: Hearst achieves higher ad viewability and CTR with AMP Project

Hearst boosts ad viewability 29% with AMP Project

The customer, Hearst, wanted to ensure a fast mobile user experience while effectively monetizing its web content. The vendor, the AMP Project, provided its AMP (Accelerated Mobile Pages) framework and a guide for serving ads to address this challenge.

The solution implemented by the AMP Project involved Hearst applying its existing monetization strategies to AMP pages and then optimizing them, while integrating over ten ad tech and analytics partners. By leveraging the inherent speed of the AMP ecosystem, Hearst achieved a 29% increase in ad viewability and a 45% increase in click-through rate on its AMP pages.

Hearst