Case Study: Ameba boosts AMP Stories engagement with AMP Project

Ameba boosts AMP Stories CTR to 20% with AMP Project

Ameba, a media service of CyberAgent, sought to optimize its user experience and business performance for its blog content. To address this, they worked with the vendor AMP Project to implement the AMP framework and later launched their article landing pages using the AMP Stories service to provide content in a more attractive, mobile-first format.

The AMP Project solution involved leveraging default AMP components to accelerate development and re-using existing landing pages to automatically publish stories for 185 categories. The implementation led to significant results for Ameba, including a 20% click-through rate for story attachments and a 53% story completion ratio. The vendor also helped achieve a 1.5x increase in the average time users spent on the page.

Ameba