Case Study: Top Online Travel Brand achieves greater ROI with Amobee

Top Online Travel Brand - Customer Case Study

Top Online Travel Brand wanted to test whether manually managing digital campaign data could match an automated, algorithmic approach using Amobee Campaign Suite. The challenge was handling sprawling, evolving data segments efficiently while improving campaign performance and ROI.

Amobee used look-alike modeling and third-party data sources to expand the audience and optimize activation across geotargeting, timing, and inventory selection. The automated approach outperformed manual management, beating the CTR goal by 133% and the CPC goal by 16%, while manual data selection missed key goals by more than 30% and delivered weaker ROI.