Case Study: The North Face achieves 316% engagement rate increase with Amobee 3D

The North Face Achieves 316% Engagement Rate Increase with Amobee 3D

The North Face worked with Amobee to build awareness for its new FuseForm technology and explain the product benefits of its rainwear line. The challenge was to educate consumers on how FuseForm was changing outerwear through innovative fabrics, performance silhouette, and versatile aesthetics while driving stronger engagement.

Amobee delivered interactive 3D ad units and used Amobee Brand Intelligence to refine targeting based on audience behavior and interests. The campaign let users rotate and zoom the jacket to explore the fabric technologies, resulting in a 101% expanded ad unit engagement rate on mobile and 103% on tablet, with performance exceeding retail industry benchmarks by 316% and 323%, respectively.

The North Face