Case Study: Spotify achieves exceptional media engagement in Australia and New Zealand with Amobee

Spotify Drives Exceptional Media Performance in Australia and New Zealand with Amobee

Spotify wanted to improve lower-funnel brand metrics like consideration and familiarity in Australia and New Zealand, despite already having strong brand awareness. Working with Amobee, Spotify used topical, meme-inspired creative and interactive rich-media banners to better engage its target audience.

Amobee’s Brand Intelligence Platform provided real-time insights on trending music and entertainment topics, helping Spotify and Foundation shape quick-turn creative and highly targeted media placements. The interactive banner ads delivered strong results, with engagement rates of 83% in Australia and 92% in New Zealand, showing that Amobee helped drive exceptional media performance across both markets.

Spotify

Rosie Rothery

Marketing Manager